SELECTED WORK

Three case studies I led, from strategy to launch

I’ve worked in a fast-paced, operational environment, where I led my team to deliver 500+ initiatives a year, from campaigns and videos to websites, reports and council presentations. I chose these three case studies to show the work I do and where I’m strongest: brand and campaigns, UX and digital, and leading a multidisciplinary team.

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Riders boarding a Viva Purple bus at a vivaNext rapidway station under a be moved. banner CHAPTER 1 — YRT · VIVA · BRAND EXPERIENCE Transit Experience Brand, campaigns, customer experience & videos Led · in house and with agencies View case study YRT website on desktop, phone and tablet CHAPTER 2 — YORK REGION TRANSIT · WEBSITE Plan. Track. Ride. All in One Place. Information architecture & UX strategy Led and hands on · with consultant & IT View case study Aerial view of a York Region construction site CHAPTER 3 — YORK REGION PUBLIC WORKS Leading Year-Round Multimedia Production Visual media & creative campaigns Led · in-house team of 8 View case study

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Pick one or more disciplines, or all projects, to see the related work across the three case studies. Each one links straight to that part of the case study.